Tips for Selecting the Perfect Exhibition Stand and Size from SSQ Design
Updated: Feb 28
As you prepare to showcase your business at an exhibition, the influence of selecting the right stand and size cannot be overstated. This decision can impact your brand's visibility, engagement, and overall success at the event. To guide you through this, here are our top tips for making the most informed choices.
Define Your Objectives:
Outline your exhibition objectives. Are you launching a new product, generating leads, or creating brand awareness? Refining your goals will steer you towards a stand and size that aligns with your overall strategy.
Understanding the Space:
Measure the dimensions, explore the surroundings, and consider factors like foot traffic, obstacles, and neighbouring exhibitors. Take note of where the catering areas are located, if there are any pillars or power boxes that encroach into your stand space or affect the visibility of your stand. If you are wanting to hang a banner or bulkhead above your stand, are there available rigging points or is the ceiling high enough in that area of the hall? Consider your stand design and whether the orientation of the stand works in the chosen space on the floor plan. All of these factors can affect the success of your show participation. Location, location, location.
Modular or Custom Builds:
Define your needs in terms of branding, functionality, budget and flexibility before deciding on the stand type that suits your vision.
Smart Spending:
Assess your financial constraints and explore stand options that offer the best value for your investment. Don't forget to account for additional costs such as design, graphics, lighting, giveaways and furniture.
Brand Recall:
Your stand is a direct reflection of your brand. Ensure that your branding and messaging are clear, consistent, and aligned with your overall strategy.
Compliance is Critical:
Familiarize yourself with exhibition rules and regulations as well as local Health and Safety requirements. Ensure that your stand design complies with venue guidelines to avoid any last-minute hiccups. This is where partnering with a professional exhibition company is invaluable
Ask for Help:
Planning for an upcoming exhibition can be stressful. There are a lot of elements to consider and moving parts to co-ordinate. If in doubt, consult with exhibition stand professionals. They can provide valuable insights, recommend suitable options, and even assist with the design and construction process.
If you or your business needs assistance with an upcoming exhibition, contact SSQ Design at info@ssqdesign.co.za