How Colours Set the Mood at Exhibitions
- Nicole Austin
- Sep 11
- 2 min read
When it comes to exhibition design, colours set the tone, spark emotion, and influence how visitors experience your brand the moment they step into your stand.
At SSQ Design, we see colour as one of the most powerful tools in creating a space that not only looks great but also feels just right. Colour choices can set the mood, inspire action, and sometimes, if not handled carefully, cause clash disasters.
The Power of Primary Colours
Primary colours — red, blue, and yellow — are bold, unapologetic, and instantly eye-catching.
Red brings energy and urgency, igniting passion or excitement.
Blue stands for calmness and reassures, trust and reliability are key.
Yellow adds optimism and vibrancy.
When used correctly, primaries can create striking focal points and strong brand presence.
The Role of Secondary Colours
Secondary colours — green, orange, and purple — bring balance and nuance.
Green is synonymous with growth, sustainability, and wellbeing.
Orange radiates energy and friendliness.
Purple communicates luxury and fantasy.
These colours often act as bridges, softening the intensity of primaries while maintaining visual interest.
When Colours Clash – Yikes!
While colour variety adds energy, too much contrast can confuse visitors. Imagine red, yellow, and purple fighting for attention in the same space — instead of harmony, you get chaos. Clashing colours distract from your message and dilute your brand impact.
The key is balance. Pair bold shades with neutrals, allow space for the eye to rest, and always consider how your brand colours work together in real-life lighting conditions.
Colour and Emotion
An exhibition stand should feel like more than a space — it should tell your brand’s story. The right colours set the mood and shape how visitors connect with you:
Cool tones invite calm, relaxed conversations.
Warm tones spark energy and excitement.
Neutral palettes create a sense of elegance and focus attention where it matters most.
At SSQ Design, we help bring your brand — and its colours — to life, creating stands that not only look beautiful but feel unforgettable.
By Karyn Schott, Senior Designer at SSQ Design
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